adidas Yeezy by Kanye West
Platform: Web & Mobile Web
My Role: UX Designer
The Yeezy has always stirred craziness among sneakerheads. The Yeezy 3 by adidas Originals x Kanye West had been highly anticipated even long before launch. In conjunction with the launch of the limited edition Yeezy, adidas needs a website to showcase the Yeezy in its full glory.
Design and build a website to showcase the Yeezy by adidas Originals x Kanye West. The website should showcase the sneakers with detailed close up shots of the sneakers. It also has to support shopping cart integration when the sneakers are for sale. A custom store & online store finder has to be included to show stores that will be selling the Yeezy.
- Designed the different sections of the site to showcase the Yeezy.
- Designed the 3 different states of the site: pre-launch, available for sale and sold out.
- Designed the shoe size selector for the shopping cart and all the respective states and error handling to ensure a smooth purchase process.
- Added sliding panels that expands to show different angles of the Yeezy.
- All other elements are stripped back in order not to compete with the product.