adidas Yeezy by Kanye West

Client: adidas

Platform: Web & Mobile Web

My Role: UX Designer

Background

The Yeezy has always stirred craziness among sneakerheads. The Yeezy 3 by adidas Originals x Kanye West had been highly anticipated even long before launch. In conjunction with the launch of the limited edition Yeezy, adidas needs a website to showcase the Yeezy in its full glory. 

 

Objectives

Design and build a website to showcase the Yeezy by adidas Originals x Kanye West. The website should showcase the sneakers with detailed close up shots of the sneakers. It also has to support shopping cart integration when the sneakers are for sale. A custom store & online store finder has to be included to show stores that will be selling the Yeezy.

 

Responsibilities

  • Designed the different sections of the site to showcase the Yeezy.
  • Designed the 3 different states of the site: pre-launch, available for sale and sold out.
  • Designed the shoe size selector for the shopping cart and all the respective states and error handling to ensure a smooth purchase process.
  • Added sliding panels that expands to show different angles of the Yeezy.
  • All other elements are stripped back in order not to compete with the product.