Within VR Mobile App (Previously known as VRSE)

Client: Within

Platform: iOS & Android App

My Role: UX Designer



VRSE is a platform of Virtual Reality Experiences. Famous music video director, Chris Milk partnered with other world-known directors and created a series of VR films for VRSE. In conjunction with Sundance 2015, VRSE would like to let the mass public to experience VR for themselves, as there is no better way to describe how the experience would be than to experience it for yourself. Besides that, VRSE also wants to allow the rest who cannot make it to Sundance to be able to have that experience at the comfort of their home.



Design a mobile app (iOS & Android) for the VRSE Virtual Reality experience. The app has to be simple to understand and let users fully immerse themselves in the virtual world with curated video content. The app will deliver a more engaging experience in VR mode, used together with a Google Cardboard, but should also work in a full-screen magic window mode for users that do not own a Cardboard.


Design Considerations

  • 2 modes, VR and Magic Window

This app is mainly targeted at users with the Google Cardboard so that they can have the full VR experience. However, it should work for users without the Cardboard. Hence, the users will have the option to select if they have the Cardboard when they play a video, which will then decide if the full VR mode or the Magic Window mode that is served.

  • Video download and download over data connection message

Because VR videos are heavy in file size, the app will not come bundled with the video files to keep the app size to a minimum. This is to make sure that it does not exceed the app store limitation and can be downloaded over a wireless data connection. After the users downloaded the app, they have the option to download the individual videos. If users are not connected to a wifi network, a warning message will be shown to make sure the download of the video files will not use up their cellular data quota.

  • Back button

Back button moved to the centre bottom of the screen to allow easier reach and minimize finger stretch.