adidas #MiZXFlux Mobile App

Client: adidas

Platform: iOS & Android App

My Role: UX Designer

Awards: FWA Mobile Of The Day

 

Background

adidas’ customization line, miadidas is not well aligned and integrated into the adidas Originals campaigns. In order to reposition the miadidas line and reconnect to the consumers and also to set itself apart from other competitors, adidas is looking for an innovative way to let consumers customize their shoes.

Since the launch of the ZXFLUX line, adidas had a breakthrough in fabric printing technology that allows crisp and high quality images to be printed on the shoes’ upper. adidas decided to use this technology to let shoe lovers unleash their creativity by allowing them to design their very personal, one and only limited edition ZXFLUX. They could then purchase and wear them to show off their creations.

 

Objectives

Build a simple mobile app to allow shoe lovers to design their own ZXFLUX by taking a photo and mapping it to the template of the shoe, preview every angle of the shoe in detail, share and purchase their creations.

 

Target Audience

The primary audience of the app is aged between 18 - 22 with a 50/50 gender split. This app is targeted to users who are expressive about who they are. They are not shy about any fashion type as long as it can showcase their personal style.

 

Responsibilities

  • Designed the user experience and user interactions for the iOS and Android app.

  • Created the user flow diagram to illustrate all user touch points and possible flows within the app.

  • Wireframed the app showing all different states as the users interact with it.

  • Determined the animations of different elements in the app to make it a delightful experience.

  • Provided different recommendations to the clients to meet their business needs, as well as keeping the app simple and easy to use.

  • Created interactive prototypes for presentations and testing.

  • Performed user testing of the app to surface design flaws that causes confusions.

  • Created multiple design iterations to improve on the design. 

 

 

Deployment & Results

The launch of the app in Berlin created a huge buzz on social media. Sneaker and fashion lovers were very excited to try it out and create their very own #miZXFLUX. Users are sharing their own creations on social media such as Instagram and there are currently more than 20,000 posts with the hashtag #miZXFLUX.

Download the app here: